What happens when you go all in, give 100%, and would give even more if it were mathematically possible? Only great things. This campaign is a toast to all those who pour their soul out, no matter what they do. It was also an opportunity to rebrand New Amsterdam Vodka and connect with millennials in a meaningful way. Within three days after launching during the NBA finals, our anthem spot had nearly 4 million views and 12 million social impressions and comments. it was also Creativity Editors Pick. 

We also included a YouTube masthead takeover, a national Snapchat filter, a homepage takeover on Spotify, a video partnership with Complex, event sponsorship, publicity campaigns and social media efforts. The Pour Your Soul Out campaign not only connected to its audience—it gave New Amsterdam purpose and a powerful message for years to come.