MINI made several new advancements that reduce its environmental impact and increase its efficiency. On a global scale, MINI wanted us to highlight each of these technologies in an innovative and efficient way. Hence, MINIMALISM: A minimalist digital experience that provided users with a waste-free experience and lets them learn about the MINI in precisely the amount of time that they have available, right down to the second. Not only were we efficient with our viewer’s time but MINIMALISM was one of the most awarded sites on the year winning Gold at both Cannes and the One Show.