In Los Angeles, there are more than 50,000 people that live on the streets. And at least one of those people die there  every single day. So we partnered with the Weingart Center and set out to create a difference.

We created coffins out of the same cardboard that those without homes sleep on. Then, we placed the coffins in high traffic areas with a person inside. 

People passing by could then make instant donations by texting to donate and help the deaths diminish. Usually advertising isn't a matter of life or death. But for this campaign, in fact, it was.